It's all about deep understanding and effective results.
An integrated comms and marketing agency that believes in data-led insights to then deploy the right solutions to achieve the right outcomes.
We deeply understand agriculture and adjacent regional sectors – including manufacturing, scientific and industrial services – here in Australia and around the world.
We work at all points of the supply chain, from research and discovery programs, to production, in the field and beyond.
Our suite of communication tools and techniques covers the full spectrum. From specialist one-off projects or operating as your off-site marketing department, we can tailor our approach to your needs.
Leadership team
Our team comprises some of the best in the business. We lead all client works, working hand-in-glove with you to understand your needs and deliver communication solutions that work.
We augment this with our trusted network of technical specialists to ensure the job is done effectively and efficiently. This includes design strategists, graphic artists, front and back end web / app developers, photographers, videographers, editors and other experts.
Danielle Moore
Managing Director
With more than 20 years’ comms, marketing and advertising experience across agricultural, scientific and industrial sectors, Danielle strongly believes all efforts must be aligned against clear business objectives. Otherwise, what’s the point.
Strategy is her strength; connecting the dots to take highly technical, complex ideas and convey them simply and powerfully to the right audiences for the desired outcome.
Having sat on both sides of the client / agency fence – as a senior executive in a publicly listed business as well as multiple roles in advertising and PR agencies – she understands the unique perspective and value of each.
Also operating a small farm in regional Victoria, Danielle holds a Masters of Agribusiness (University of Melbourne) and Graduate Certificate of Organisational Leadership (RMIT).
Nadine Blee
Client Services Director
Nadine leads all our client works across the delivery team, and is also our digital and social strategy lead.
Having directed campaigns for some of Australia’s largest consumer brands, she is passionate about delivering strong end-to-end programs that resonate with customers and support client objectives.
With strong business acumen, she partners with our clients to understand and support their needs, being clear on what success looks like and how best to achieve it.
From a rural background, Nadine holds a Bachelor of Applied Science in Food Technology and Biotechnology along with a Professional Diploma in Digital Marketing.
Mariana Pugliese
Account Manager
With exceptional attention to detail, Mariana works across our clients, managing projects and all deliverables from conception to completion.
Her family background is in rural Brazil, with marketing and project management skills honed at international companies including Lacoste and Camper as well as with a local coffee import and roasting company prior to joining Rivergum.
Mariana is adept at digital marketing, paid digital advertising, media, campaign management and strategy and brand communications. She builds strong relationships with her clients, working hard to achieve outstanding results.