Brand
Creative
Positioning
Execution
Working closely with refreshed leadership, we developed a new company name and corporate identity for AgConnex, grounded in the organisation’s values, grower commitment and ambition for the future. As the region’s ‘agricultural connection’ from paddock to domestic and global markets.
The brand creative was designed to represent the company’s offering, with distinctive and ownable elements.
Clear, grower-focused messaging was developed and rolled out via a new bespoke website along with social, print and radio activations.
