Strategy
Creative
Positioning
Campaign
Eureka Heaters are designed and made at Ararat, in country Victoria. One of Australia’s best known wood heater brands, we developed a distinctive brand position, look and feel for Eureka in an increasingly crowded market.
With challenger brands from overseas, we emphasised Eureka’s undeniable Australian heritage and ownership, superior quality (no thin steel here!) and longevity.
The position was brought to life with exceptional video and photography which honed in on the many hands and craftsmanship that goes into building an Eureka wood heater. Execution included television, digitial, social, in-store assets and press.
