Strategy
Creative
Positioning
Design
We created a distinctive brand position for Gason within the crowded Australian ag equipment market, for greater cut through and stronger brand recognition.
Growers that use Gason gear love it, so we wanted to share that understanding more broadly.
Based on grower feedback and Gason’s own commitment to quality, we worked to capture the company’s positive reputation as fourth-generation, Australian owned machinery manufacturer that designs and manufactures robust equipment that performs year after year in our harsh conditions.
We did that as simply as possible with brand position Strong. Lifelong. paired with the iconic Australian Made logo and distinctive blue paint colour used on all Gason equipment for a creative execution with punch.
This position now underpins all comms and marketing assets across the Gason product stable, creating an easily identified and powerful promise to growers.
