Last week, Rivergum Communications attended the Australian Grains Industry Conference (AGIC20) – from the kitchen. Normally, this event is an opportunity for the grains community to come together and discuss global supply and demand, the value chain and innovations in production and processing. It is a wonderful opportunity to catch up, engage and collaborate with …
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Last week, Rivergum Communications attended the Australian Grains Industry Conference (AGIC20) – from the kitchen. Normally, this event is an opportunity for the grains community to come together and discuss global supply and demand, the value chain and innovations in production and processing. It is a wonderful opportunity to catch up, engage and collaborate with …
MoreCollaboration. It is one of those often-used words that comes with the best of intentions. The translation to reality can be somewhat harder to realise. At the evokeAG conference in Melbourne last week, the theme of collaboration was consistent across the many presentations, expert panels, and displays on show. With many deeply involved in agri-food …
MoreAustralian agriculture is facing challenges and questions that it is not always that well accustomed to dealing with. Farming practices, agribusiness operations and food production processes can be misrepresented by agendas that are not always aligned with the facts. Activists use and promote information that is not always accurate. Sometimes mainstream media reports and perpetuates …
MoreLast week we excitedly welcomed a new nephew, Walter, into our family. The name has German origins meaning ‘Ruler of the Army’ however in modern times it is widely known for the popular red and white striped tourist in the Where’s Wally series of puzzle books. Our Walter will grow to become his own person …
MoreCollaboration. Education. Communication. The Rivergum team were excited to attend evokeAG in Melbourne last week. This inaugural event brought together the leaders in Agrifood and Agritech research and development from Australia and around the world. Emerging agriculture and food technology is helping to address the challenges of feeding a growing global population with a diminishing area …
MoreRivergum has added depth to its digital marketing credentials this month with Nadine Blee joining the team. Growing up in rural communities, and with farming part of the fabric of daily life, Nadine’s extensive account management expertise has been gained through working with some of Australia’s largest consumer brands. She also holds Bachelor of Applied Science …
MoreThe Rivergum team attended the Australian Grain Industry Conference (AGIC2018) in Melbourne last week. It was a valued opportunity to meet with friends and colleagues from across Australia and internationally, exchange notes, and discuss – amongst other things – the challenges and opportunities the industry faces in an increasingly competitive global market. It is clear …
MoreWhat comes first, the chicken or the egg? It is a conundrum many businesses deal with when they are starting out. Where and how do you start? As strategic marketing professionals, we live by the adage ‘a failure to plan, is a plan to fail’. All good in theory, however sometimes in business it is …
MoreAfter opening its Geelong office in January 2018, Rivergum Communications is pleased to announce an addition to the team. Madeleine Brew will be joining the company as Account Manager. Her specialist knowledge of the agriculture sector, and the grains industry in particular, will help ensure clients receive the best strategic thinking and understanding. “After several …
MoreAgribusinesses in Australia have gained access to a new business partner with Rivergum Communications agency opening its offices in Geelong, Victoria. Managing Director, Danielle Moore, is excited to make this strategic move as part of the company’s vision to deliver dedicated marketing and communications service to the agriculture sector. Rivergum Communications is built on the …
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