Last week, Rivergum Communications attended the Australian Grains Industry Conference (AGIC20) – from the kitchen. Normally, this event is an opportunity for the grains community to come together and discuss global supply and demand, the value chain and innovations in production and processing. It is a wonderful opportunity to catch up, engage and collaborate with …More
Making sure to be noticed in the right places
Advertising is the most widely known and talked about element of the marketing mix and great results can be achieved when it is supported by sound planning and creative design.
Rivergum provides marketing, communications, and advertising services for Australian agribusinesses to achieve their goals. We are experienced professionals and will create communications strategies that are tailored to your business, your customers and your budget.
It is important to select the right tool for the job, and advertising and promotions are the key elements used for building brand awareness and encouraging action.
- We get to know your brand, its identity, its history and its future
- We get to know your customers, where they are, and what they need
- We look at the wider environment, such as competitors, local and global market trends
Successful advertising for your business doesn’t just happen overnight, but with sound thought and total commitment, it does happen. By applying our agricultural industry knowledge, we can maximise your budget through the best advice for media selection and ad placement to reach your target audience.
Our talented creative designers develop strong and distinct materials for application across a range of media. Depending on your needs a mix of advertising can be placed in traditional channels such as rural and regional press, regional radio, and television. More effective results can be obtained through also employing social media and other digital channels such as electronic direct mail, website promotions, Google Adwords.
Quite often in business our best advertising is done close to home, through word of mouth and a strong local presence. We encourage agribusinesses to take an objective look at themselves from the outside in looking for brand consistency with signage, corporate livery, websites and post-purchase service delivery.
Rivergum Communications is a full-service marketing and advertising agency with extensive experience in delivering integrated campaigns that deliver real results for agricultural businesses.
Contact us for more information about our services.