The brief

Rivergum Communications was requested to update sales support material for Agmin Nutrimin Mineral Drench.

Refresh the current infomercial video that is typically used by regional sales representatives to promote and inform farmers of the benefits of using Agmin Nutrimin mineral drench for their livestock.

The approach

Rivergum reviewed the existing sales materials with consideration of the target audience and the environment where the video would be played.

The slide copy and audio script was developed to emphasise the core benefits of using Nutrimin for ruminant health, and to include a high level explanation of the science behind how and why it works.

Our creative team made the new slide presentation come to life with animation, a fresh voiceover, and clear branding.

We worked together with Agmin at every stage of the production to ensure the final product matched their needs.

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